Wear Your Beauty, Inc. was formed to attack mental health issues like depression, low self-esteem, anxiety, eating disorders, and substance abuse fed by insecurities that young women battle caused by society’s pressure to look like the “perfect” woman. According to the American Society of Plastics Surgeons, there were 18.1 million cosmetic surgeries performed in 2019 with women making up 92% of those surgeries. According to an article published by USA Today in 2019, Brazilian Butt Lifts (BBLs), which is liposuction of various areas of the body and then injection of the collected fat into the buttocks and sometime hips, increased by 135% from 2012 to 2017.  Sadly, too many women have died from this surgery because fat is accidently injected into the veins and travels to the lungs.  In 2018, the death rate from this surgery was 1 in 3,000, all performed by board-certified plastic surgeons.  Insecurities not only influence women to have plastic surgery, but also drive some women to suicide.  According to the National Institute of Mental Health, suicide was the 2^nd leading cause of death of young women between the ages of 10 and 34.  We are concerned about the negative impact of insecurities as we see this problem affecting girls as young as 9 years old.